There are a few research activities that don’t require a lot of overhead or preparation but still allow designers & product managers to collect valuable feedback from their customers and use that data to improve the UX of their products. If you need to validate either the information architect, call to action or overall appeal of your design, three lean UX research activities you can use are the 5 Second Test, 1 Click Test and the Desirability Study respectively. A toolkit for each of the methods is included in the Creativity Different Validation Pack and an overview of each is described below from least overhead and setup required to most.
One of the lean UX Research methods in our Validation Toolkit is the 1 Click Test. It is sometimes referred to as 1st Click Test or simply the Click Test. With it, you can validate that the primary call-to-actions and work-flow elements of your product stand out. Typical UX research questions answered with a 1 Click Test include:
- does the call to action in the design standout?
- does the design set the right expectations for the user?
These types of questions are important to answer because customers who clicked the correct first step in the task were twice as likely to succeed at the task as those who missed that vital first-click.
The 1 Click study is useful for evaluating a single interaction or and entire workflow. For example, the 1 Click test is great for testing the effectiveness of the call-to-action on a promotional landing page of a website. Alternatively, a 1 Click test can be used to test an entire workflow through a series of screens in a web or mobile app.
Just like with the 5 Second test, participants do not need to interact with the product to complete the study. However, its important to remember that because the research participants don’t actually interact with the product, the success of the test may be impacted if interaction with the product is important for communicating workflow. For example, some websites depend on mouse/cursor hovering to reveal buttons and other navigation elements. Without actually interacting with the product, your participant might miss some cues that might affect which UI element they choose to click first.
The 1 Click test requires slightly more overhead than the 5 Second test. To complete a study you need a design, a participant, some way to record their feedback and a task or list of tasks for the participant to complete during the test. Additionally, for your analysis, you need to think about what the desired outcome should be.
Upon completing the 1 Click test, the type of feedback you can expect to receive from your participants includes what elements of the UI stand out to them, what they expect to see/happen upon clicking the navigation elements and how much is their task success dependent on them interacting with the design.
A One Click Test is just one way User Research can play a role in creating better UX. If you want to learn more about how to Improve your Product with UX Research, you can get a copy of my Guide to Understand User Experience Research when you subscribe to my newsletter.