Guide Desirability

user research is essential to a great user experience

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Get a FREE guide that explains how to evaluate the visual appeal of your UX designs with a powerful UX Research method.

Create UX designs that visually appeal to your users
Increase the credibility of website through UX Designs
Increase tasks completion success rates through UX Designs

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What you will learn from this Best Practice Guide

Product Reaction Cards

Use Product Reaction Cards (PRCs) to validate the aesthetic and emotional appeal of your design with customers.

Plan a Desirability Study

Prepare the documentation, supplies and participants you need to successfully conduct, analyze and report out your Desirability Study.

Conduct a Desirability Study

Conduct a step-by-step process for greeting participants and collecting participant feedback during a Desirability Study

a very knowledgeable, engaging, and thoughtful teacher

UX ResearcherUX Consulting Firm, Seattle, WA

workshop was a perfect mix of theory and practical… structured well to cover the entire umbrella of research from problem statement to presenting the final results.

HCI StudentUniversity of Washington, Seattle

the best parts of the workshop… user application and seeing how the tools can be applied in different situation.

UX ConsultantProfessional Services Firm, Seattle, WA

the workshop activities were a lot of fun

Graduate studentLearning Sciences and Human Development

Peek Inside the Guide to Conducting a Desirability Study

Guide to Conducting a Desirability Study

About the author

Terrance “Terry” Kirkwood is a Senior Design Manager for Microsoft 365 mobile device management products. His team of Designers and Researchers define and create the User Experience (UX) for Mobile and Web Apps that help people stay secure and productive at work and school. In addition to his 12 years of UX work at Microsoft, Terry has provided UX consulting and education services to fortune 500 companies, startups and individual professionals. Outside of work, he mentors college and high school students in the areas of UX and technology. Terry holds a master’s degree in Human-Computer Interaction from DePaul University and bachelor’s of science in Computer Engineering from the University of Illinois at Chicago.

Other Best Practice Guides from Creativity Different

Understanding UX Research

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Add UX Research practices to your product development process, even if you don’t have a UX Researcher!

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Lean UX Research

Learn about simple and inexpensive UX Research methods any Designer or Product Manager can use .

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Customer Interviews

Learn how to ask the right questions to get the best answers during customer interviews.

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