Guide Interviews

user research is essential to a great user experience

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Get a FREE guide that explains how to ask the right questions to get the best answers during customer interviews.

Get honest and authentic responses from interview participants
Get customer feedback that can be used to improve your product
Avoid lost time and money because of bad customer interview sessions

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What you will learn from this Best Practice Guide

Formulate Good Questions

Get best practices for keeping interview questions short & simple, focused on problems and focused on recent experiences,

Write Non-biasing Questions

Encourage interview participants to tell you how they really feel—as opposed to what they think you want to hear or what is most acceptable.

Test Your Interview Questions

Conduct a pilot to validate a number of very important aspects of your interview to avoid spending time and money you can’t get.

a very knowledgeable, engaging, and thoughtful teacher

UX ResearcherUX Consulting Firm, Seattle, WA

workshop was a perfect mix of theory and practical… structured well to cover the entire umbrella of research from problem statement to presenting the final results.

HCI StudentUniversity of Washington, Seattle

the best parts of the workshop… user application and seeing how the tools can be applied in different situation.

UX ConsultantProfessional Services Firm, Seattle, WA

the workshop activities were a lot of fun

Graduate studentLearning Sciences and Human Development

Peek Inside the Guide to Conducting Better Customer Interviews

Understanding UX Research

About the author

Terrance Kirkwood is the Senior User Experience Researcher for Microsoft’s Mobile Device Management Team for both Enterprise and Education. In addition to his 12 years of UX work at Microsoft, he provides UX consulting to technology startups and mentoring for college and high school students. Terrance holds a master’s degree in Human-Computer Interaction from DePaul University in Chicago.

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