Digital Product Management Training
Tools & Resources

DAY 1: Digital Product Management

The Top 20 Reasons Startups Fail
Turn Customer Input into Innovation
Risk Impact/Probability Chart - Project Management from
Ansoff Matrix | tutor2u Business
Crossing the Chasm – on one page of A4 | Ian Waring

DAY 2: Digital Product Management

Google Think - Use the Market Finder tool to make your business global - Think with Google
YouGov | What the world thinks
Topics | Pew Research Center
Claritas MyBestSegments
Brand Lift | Ad Measurement Product | Survata
Real Time Search - Social Mention
Focus Groups in UX Research: Article by Jakob Nielsen
Customer Interview Best Practices – Part 1 – Questions – Creativity Different
Guide Interviews – Creativity Different
Analyzing Interview (Qualitative) Data – Creativity Different
Download Our Free Persona Template
Create a Buyer Persona, MakeMyPersona | HubSpot
Customer development by Steve Blank | Ywan van Loon
Alex Osterwalder | Talks at Google - YouTube
Strategyzer | Business Model Canvas
Business Models on the Web | Professor Michael Rappa

Exercise: Customer Research & Analysis

SimilarWeb - Digital Market Intelligence & Website Traffic
SEMrush - service for competitors research, shows organic and Ads keywords for any site or domain
Keyword Research, Competitive Analysis, & Website Ranking | Alexa
Monitoring your competitors' email marketing newsletters · Owletter
How to Size a Market Opportunity — Fast

Exercise: Market Research & Analysis

DAY 3: Digital Product Management

Good UX Is Good Business: How To Reap Its Benefits
Convince Your Team to Conduct User Research
Crushing It Via Customer-Centricity: How USAA Insurance Succeeds Without Geckos And Flying Pigs
How USAA leads its field in customer experience | MyCustomer
USAA Develops Cross-Channel Capabilities to Improve Customer Experience | Bank Systems & Technology
User-Centered Design Process Map |
How to Design Voice User Interfaces | Interaction Design Foundation
3 Keys to Aligning UX with Business Strategy :: UXmatters
Aligning UX Strategy with Business Goals User Experience Magazine
Corporate UX Maturity: Stages 1-4
Design patterns
Gestalt psychology - Wikipedia
Visual Design | Web Style Guide 3
Redesign | Jobsite News | Jobsite, UK
Oracle Maxymiser | Testing & Optimization | Oracle Marketing Cloud
Storyboarding in UX Design
Storyboarding & UX – part 1: an introduction | Johnny Holland
UX Storyboard Creation: A Complete Guide For Beginners
Example UX docs and deliverables - UXM
Presenting Information Architecture | Web Style Guide 3
What is a Microinteraction? | Microinteractions
Micro-interactions - Why When & How
Design & Emotion
Information Scent & Foraging

DAY 4: Digital Product Management

How to Choose the Right UX Metrics for Your Product
How to Choose the Right UX Research Method
System Usability Scale (SUS)
10 Usability Heuristics
Why you only need to test with 5 users
Ask A Product Manager: Effective Product Roadmaps - Mind the Product
Don't Use Project Management Tools For Product Management -
3 Differences Between Scrum and Kanban You Need to Know | cPrime
Introduction to Disciplined Agile Delivery (DAD) | The Disciplined Agile (DA) Framework
Agility at Scale | The Disciplined Agile (DA) Framework
How to Create a Product Presentation