Digital Product Management Training
Tools & Resources

DAY 1: Digital Product Management

The Top 20 Reasons Startups Fail
Turn Customer Input into Innovation
Risk Impact/Probability Chart - Project Management from
Ansoff Matrix | tutor2u Business
Crossing the Chasm – on one page of A4 | Ian Waring
***Design for Crossing the Chasm***
Defining the Problem Statement
5 Second Test (8) & One Click Test (22)

DAY 2: Digital Product Management

Google Think - Use the Market Finder tool to make your business global - Think with Google
YouGov | What the world thinks
Topics | Pew Research Center
Claritas MyBestSegments
Brand Lift | Ad Measurement Product | Survata
Real Time Search - Social Mention
Focus Groups in UX Research: Article by Jakob Nielsen
Customer Interview Best Practices – Part 1 – Questions – Creativity Different
Guide Interviews – Creativity Different
Analyzing Interview (Qualitative) Data – Creativity Different
Download Our Free Persona Template
Create a Buyer Persona, MakeMyPersona | HubSpot
Customer development by Steve Blank | Ywan van Loon
Alex Osterwalder | Talks at Google - YouTube
Strategyzer | Business Model Canvas
Business Models on the Web | Professor Michael Rappa

Exercise: Customer Research & Analysis

SimilarWeb - Digital Market Intelligence & Website Traffic
SEMrush - service for competitors research, shows organic and Ads keywords for any site or domain
Keyword Research, Competitive Analysis, & Website Ranking | Alexa
Monitoring your competitors' email marketing newsletters · Owletter
***Free Competitor Analysis Template***
How to Size a Market Opportunity — Fast

Exercise: Market Research & Analysis

DAY 3: Digital Product Management

Good UX Is Good Business: How To Reap Its Benefits
Convince Your Team to Conduct User Research
Crushing It Via Customer-Centricity: How USAA Insurance Succeeds Without Geckos And Flying Pigs
How USAA leads its field in customer experience | MyCustomer
USAA Develops Cross-Channel Capabilities to Improve Customer Experience | Bank Systems & Technology
User-Centered Design Process Map |
How to Design Voice User Interfaces | Interaction Design Foundation
3 Keys to Aligning UX with Business Strategy :: UXmatters
Aligning UX Strategy with Business Goals User Experience Magazine
Corporate UX Maturity: Stages 1-4
Design patterns
Gestalt psychology - Wikipedia
Visual Design | Web Style Guide 3
Redesign | Jobsite News | Jobsite, UK
Oracle Maxymiser | Testing & Optimization | Oracle Marketing Cloud
Storyboarding in UX Design
Storyboarding & UX – part 1: an introduction | Johnny Holland
UX Storyboard Creation: A Complete Guide For Beginners
Example UX docs and deliverables - UXM
Presenting Information Architecture | Web Style Guide 3
What is a Microinteraction? | Microinteractions
Micro-interactions - Why When & How
Design & Emotion
Information Scent & Foraging
Online Tools: Wireframing - HotGloo
Online Tools: Wireframing - Balsamiq
Online Tools: Prototyping - Adobe XD
Online Tools: Prototyping - MS Visio
Online Tools: Prototyping - OmniGraffle
Online Tool: Card Sorting

DAY 4: Digital Product Management

How to Choose the Right UX Metrics for Your Product - Google
How to Choose the Right UX Metrics for Your Product - UX Matters
How to Choose the Right UX Research Method - Creativity Different
System Usability Scale (SUS)
10 Usability Heuristics
Why you only need to test with 5 users
Usability Test Questions
Ask A Product Manager: Effective Product Roadmaps - Mind the Product
Don't Use Project Management Tools For Product Management -
3 Differences Between Scrum and Kanban You Need to Know | cPrime
Introduction to Disciplined Agile Delivery (DAD) | The Disciplined Agile (DA) Framework
Agility at Scale | The Disciplined Agile (DA) Framework
How to Create a Product Presentation