Mobile UX Design Trends for 2018
by Terrance Kirkwood

In this series of posts on mobile UX design, I shared many ideas and resources on information architecture (IA), design best practices, common usability issues and in-app feedback. Additionally, in each post, I emphasized the importance of continuous and iterative feedback from users to ensure that your product is usable and delightful. Now, in this final post, I want to share some of the more popular design trends you may want to consider as you refine your mobile UX. For reference, the folks at Jongde Software posted 9 Mobile UX design trends they predict will take hold in 2018.

“…as a UI designer, you are always supposed to stay innovative and creative all the time, grasp user needs constantly and combine new scientific and technological achievements timely”

source: Jongde Software

The rapidly-evolving trends of UX design incorporate new ways to think about colors, shapes, and opacity. But visual uniformity, technological advances, and usability concerns have driven some of the biggest trends so far this year.

Visual Uniformity
Over the years, mobile UX design patterns have shifted from rich to flat. And Google’s latest iteration of material design doubled-down on flat, multi-dimensional design patterns. The influence of this shift can easily be seen and felt throughout the web and mobile design world. Interestingly enough, some believe Google’s original motivation for material design was to unify the look and feel across different Android devices.

Technology Advances
As voice recognition and speech synthesis continue to advance, the primary input mechanism shifts away from the digit (finger) and toward the voice. Virtual assistants in the home are really leading the way. But in 2017, Cortana, Siri, and Assistant became more prominent on their respective mobile platforms. And now, mobile apps with voice ordering services over the internet are driving more voice based scenarios in-app.

Usability Concerns
Micro-interactions bring a simplified and intuitive user experience to your designs. They rely heavily on the animation of icons, fonts, photos, and buttons to provide users with either feedback or visual cues for completing tasks. Both increase the usability of mobile UI interface and generally have a positive impact on the app’s user.

Summary
We’re only slightly more than halfway into 2018, but we’ve already seen many of these trends take hold. As business needs, technological advances, and usability challenges continue to evolve, the design trends will transform in response.